Primorye Territory to become 2026 financial culture capital
The FinEco project of the winning region combines the topics of financial literacy, efficient personal finance management, and respect for nature. It includes holding a competition of financial literacy projects among corporate teams as well as creating a special portal and designing a mobile app to enable each resident of the Primorye Territory to take part in the project’s online events.
This year, 13 regions made it to the final of the All-Russian Financial Culture Capital Competition. The participants presented their corporate programmes to promote financial literacy at workplaces, TV shows, plans to train media ambassadors, chat bots, training quests, family festivals, and teaching excellence competitions.
‘There are multiple projects targeted at different audiences. They show other regions which ideas are successful, in demand, and most efficient and help scale up these projects nationwide. This nascent competition seems to be proving its worth. It is so far difficult to quantify its effects, but we already see that financial literacy is steadily becoming part of our everyday lives. This is exactly how financial culture is formed,’ noted Bank of Russia Governor Elvira Nabiullina.
This is the second time that the Financial Culture Capital Competition is held. It is organised by the Bank of Russia and the Russian Ministry of Finance to support the best regional financial literacy initiatives.
‘Financial literacy has become part of the cultural code of Russians. One could not imagine a modern person without the skills to effectively manage savings. Every year, people are becoming increasingly interested in financial products, financial strategies, and personal and family budgeting principles. Today, we are choosing a new financial culture capital from among 22 regions. We are counting on the winning region to contribute something new to the advancement of Russia’s financial culture,’ remarked Minister of Finance Anton Siluanov.
The Primorye Territory will receive informational, expert, and methodological support for its future projects. In addition, the winner will host various forums and conferences to share best practices and promote financial culture countrywide.
Following last year’s competition, the Financial Culture Capital status was awarded to the Nizhny Novgorod Region and Krasnoyarsk Territory. Notably, 10 out of 12 finalists have launched the projects they presented as part of the competition.